The Problem
Creating engaging, reliable content and insights can be time-consuming and challenging without the right tools
Many professionals struggle with creating high-quality content, generating fresh ideas, and verifying information without investing excessive time and resources. Additionally, the growing role of AI can be overwhelming to navigate without clear guidance. The AI Marketing Playbook tackles these challenges by teaching you to use ChatGPT for efficient content creation, reliable research, and practical solutions to business problems
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The Solution
The AI Marketing Playbook is the answer to streamlined, effective AI-powered marketing
This course is a hands-on guide designed to take you from novice to proficient in using ChatGPT for business. Through 23 comprehensive video lessons, you’ll learn foundational skills in structuring queries, content creation, verification techniques, and using AI to solve business challenges. With a focus on practical applications, The AI Marketing Playbook empowers you to integrate ChatGPT confidently into your workflow for immediate impact
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"The AI Marketing Playbook: Part 1" begins with an in-depth introduction to ChatGPT and its applications, tailored specifically for professionals seeking to enhance their productivity and creativity in marketing and business contexts. Starting with the basics of ChatGPT, the course guides you through account setup, understanding the platform’s limitations, and best practices for prompting effective queries
As you progress, you'll dive into the nuances of content
creation and verification. Lessons on structuring queries, context management, and content refinement equip you to produce high-quality, targeted material efficiently. The course culminates in advanced techniques, including business problem-solving methods, cross-posting queries, and developing frameworks to align AI outputs with your unique goals. By the end, you’ll be adept at using ChatGPT as a powerful tool for marketing and problem-solving.
Students learn how to phrase questions and design prompts that yield precise, context-specific responses from ChatGPT, maximizing its output for varied business needs.
Discover how to integrate ChatGPT into every stage of your marketing process, from content creation to sales funnels. You’ll create a repeatable, efficient system
that drives consistent results.
By applying structured frameworks, students learn to refine ChatGPT’s responses for tasks like sales letters and research, making outputs more useful and relevant.
Go beyond basic AI prompts and learn to use ChatGPT as your creative partner. Develop innovative campaigns, stand-out products, and hyper-unique services that set you apart in a crowded market.
Navigate AI responsibly by adhering to ethical guidelines and creating transparent, legally compliant marketing materials. Learn how to recognize and mitigate potential biases in AI-generated content.
Discover how to craft campaigns that encourage audience interaction and loyalty. Use ChatGPT to create strategies that boost engagement and foster strong customer relationships.
Your Professor. Ed Rubulak
"I Am Committed To Helping My Students Succeed"
Ed's Passion:
Transforming global communities from the traditional lack of understanding of the past to the successes achieved from a philosophy of “LEARNING”.
The learning that the student achieves through our teaching does not just consist of the acquisition of knowledge, but along with it, an understanding of it's application in the students "field" of endeavor. As we have learned from the study of Neuro Plasticity in the arena of Neuro Science, "Knowledge Does Not mean Understanding'.
Ed, is a multifaceted public speaker, presenter, educator and corporate mentor in a number of diverse arena’s, bridging the generations from the young Gen Z's to the Y/Millennials to the Gen X’ers right up to the Boomers. His passion is to see success and excellence again become part of what we have lost in our current organizational cultures.
Ed's focus in both the Corporate “World” as a Corporate Trainer, and Academia as a University Professor, is to help our business practitioners and their organizations increase success rates in whatever they are doing by refining/redefining and learning the content required in their areas of expertise.
Main Benefit #1
Rapidly Create High-Converting Marketing Materials
Imagine being able to produce professional-grade marketing materials in minutes rather than spending days or even weeks agonizing over them. With ChatGPT, you’ll no longer be stuck staring at a blank page or grappling with writer’s block. This course will teach you how to harness the power of AI to effortlessly generate persuasive sales letters, attention-grabbing headlines, engaging email sequences, and more. By leveraging ChatGPT’s advanced capabilities, you’ll be able to streamline your workflow, freeing up valuable time to focus on other aspects of your business.
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Main Benefit #2
Build a Complete AI-Powered Marketing System
Marketing isn’t just about individual tasks—it’s about creating a cohesive, end-to-end system that works seamlessly to engage your audience and drive results. In this course, you’ll learn how to integrate ChatGPT into every stage of your marketing process, transforming how you create, manage, and optimize campaigns. From crafting compelling content and structuring sales funnels to writing follow-up emails and designing opt-in pages, this course shows you how to build a repeatable, AI-powered system that delivers consistent, measurable success.
With ChatGPT as the backbone of your strategy, you’ll learn to automate repetitive tasks, eliminate bottlenecks, and bring efficiency to your marketing workflow. This isn’t just about saving time—it’s about gaining clarity and control over your entire marketing process. You’ll have a clear framework to follow, so you can focus on refining and scaling your efforts rather than constantly reinventing the wheel. Whether you’re looking to boost conversions, improve ROI, or simplify your approach, this course provides the tools and strategies to build a marketing system that’s both powerful and sustainable.
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Main Benefit #3
Stand Out with Unique and Innovative Marketing
In today’s crowded marketplace, blending in is not an option. To capture attention and build a loyal audience, your marketing needs to break through the noise. This course teaches you how to use ChatGPT as more than just a tool for automation—it becomes your creative partner, helping you develop campaigns that are truly one-of-a-kind. You’ll learn how to move beyond generic templates and basic prompts to create unique and memorable marketing content that resonates deeply with your audience.
Whether it’s crafting innovative email sequences, developing attention-grabbing headlines, or brainstorming hyper-creative ideas for your products and services, you’ll gain the skills to stand out from competitors who rely on cookie-cutter strategies. This course also emphasizes how to position your business as an industry leader by creating marketing materials that reflect your brand’s unique voice and vision. By leveraging AI-driven insights and creative strategies, you’ll not only attract attention but also build trust and loyalty with your audience—establishing your business as a go-to solution in your niche.
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Main Benefit #4
Save Time and Money on Marketing Expenses
Marketing can be one of the most significant expenses for a business, with the costs of hiring professional copywriters, designers, or agencies quickly adding up. For many entrepreneurs and small business owners, these expenses can feel like an insurmountable barrier to growth. This course eliminates that roadblock by teaching you how to create top-quality marketing materials in-house, using the power of ChatGPT. With the skills you gain, you’ll be able to produce persuasive sales letters, email campaigns, and even sales page layouts without needing to outsource—saving you thousands of dollars.
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Podcast Summary:
The provided sources offer a detailed guide to using ChatGPT, an AI chatbot developed by OpenAI. The sources outline how to create an account, navigate the interface, and explore the chatbot's capabilities. They also highlight important information regarding OpenAI's stance on the chatbot's limitations, including its tendency to provide incorrect or nonsensical answers, its potential for inconsistency in responses, and its limitations in understanding complex requests. The sources further illustrate how to use the chatbot effectively by providing practical examples of prompts and their expected outputs. The sources conclude by discussing the recently introduced paid version of ChatGPT, ChatGPT Plus, which offers a range of benefits, including priority access and faster response times.
PODCAST SUMMARY:
These text excerpts provide a step-by-step guide on how to use ChatGPT for marketing purposes. They teach users how to generate, qualify, and verify ideas, create outlines, cite sources, and even generate HTML code. The text emphasises the importance of using ChatGPT in a conversational manner, asking follow-up questions to refine results and achieve desired outcomes. The sources also highlight the potential weaknesses of ChatGPT, like the possibility of inaccurate information, and offer strategies to mitigate these risks.
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